Problem statement

In-person coaching and training sessions are seen as more valuable for physical and personal development for sports related activities than online training and learning.

UX research & design

The Obsesh marketplace was adding an new product for certain Athletes and our task was to investiage and design how this product would fit into existing workflows and funnels for product purchase. We saw this as an opportunity to also review the existing onboarding experience with a view of removing a few known pain-points.

We began this stage of the project by exploring how our competitors had solved similar problems while mapping out an ideal journey for customers to learn about Obsesh, find an Athlete and make their way through the conversion funnel.

The target audience for this product are mainly interacting with Obsesh via a mobile device, so it was very important to design the experience and interactions in a mobile-first fashion to create the best and fastest checkout flow possible.

We achieved this by asking the customer into beginning the process on the product detail view, by discovering and selecting an available date and time (above), before proceeding to the checkout process.

While sessions themselves will be conducted over a simple Zoom call, we needed to focus on creating a quality outcome for the customer via delivering the coach enough information to fully understand the customer and their needs and expectations for the session.

1. Confirmation of what the customer is booking and next steps.
2. Confirmation of the booking price, date and time
3. Basic information is captured to allow the coach to deliver a more personalised service.
4. Allowing the customer to explain their situation and what they plan to achieve is helps define the expectation of the session.
5. Allowing the customer to upload a video of themselves for analysis brings a further richness to the session, allowing the coach to fully prepare before the booking begins.

Visual & interaction design

While we added the product to the platform we also took the opportunity to clean up the design system and bring some consistancy to the experience from a brand perspective, uplifting and streamlining customer interactions with Obsesh.